So, your contract with your Realtor has expired! You have agreed with your Realtor to a contract term of 3 months, 12 months or maybe even 24 months, but the outcome has been the same at the end of each renewal period… NO SOLD HOME! Not getting your home to sell is very frustrating and energy draining. As if life isn’t throwing you enough lemons, you have the added stress of not being able to cash out on one of your most expensive assets, your home.
The failure to find a ready, willing and able buyer to buy your home can be due to the Realtor you hired, your asking price, a cold market, or a combination of a few unsuccessful factors. Having your listing sit in the Expired or Cancelled section of the MLS may seem like the end of the world to you. But to me, The Uber Realtor I see your listing as a rose trying to grow from the concrete. It is not the end of the world, it is very possible to get your home sold once and for all, you just need a change of environment (mentally) and to work with a Realtor, ME, who is optimistic enough to strike confidence and excitement in you as a seller.
I have studied the Expired and Cancelled section of the MLS since I first got licensed as a Realtor 2 years ago. I could not help but see many similarities in the thousands of gorgeous properties listed. Besides them all being deemed not good enough to match up with a home buyer, they also share some common mistakes. I would like to share with you some of the mistakes I see, which cause home owners to miss out on the chance to sell, like many of their neighbors.
5 Common Mistakes That Lead to Expired/ Cancelled Listings
1. Mis-Pricing Your Home – Over-pricing or under-pricing is a huge money-losing mistake. It’s so critical to know your market and get familiar with comparisons of similar homes currently for sale (and those that have recently sold) to understand exactly what price tag your home needs. You don’t determine the value of your property, the market does. Zillow, and other websites are not the best answer when searching for the value of your home either. Hiring a Licensed Realtor is truly the best thing you can do, if you want to price your home to sale. From personally researching the neighborhood, comparing your home to neighboring homes that have sold in the market and knowing tips that that can shine your home in the best light to attract buyers… these are all things that Zillow and other real estate sites can’t do for you. Get your home sold, by calling me an experienced Realtor.
2. Using Lousy Photos – This is highly irritating to me as a Professional. I can’t tell you how many awesome homes have horrible camera phone photos in the MLS and other marketing outlets. More than 95% of home buyers start their home search online, so they automatically judge the homes by what is most appealing to the eye. So, any agent that lacks the professionalism to nail your home’s close up, just shows that they weren’t serious about helping you get your home sold! Remember: You won’t ever get a second chance to make the perfect first impression!
3. Refusing To Remove Clutter And Junk Prior To The Sale – Clutter eats equity and kills deals. One of the least expensive improvements you can make to your home is to declutter and create a sense of spaciousness throughout, from the bathroom sink, to kitchen countertops, to the overstuffed closets to the trophy-lined shelves in the den. It costs you nothing to get rid of all that ‘stuff,’ yet it reaps big rewards. Everyone loves the possessions in their home, but that doesn’t mean they will appeal to everyone. Nothing invites a prospective home buyer to your home like space.
4. Selling Your House Empty – Selling an empty house makes buyers feel the same way: empty. I’m a firm believer that a home should be dressed or ‘staged.’ Don’t worry, you won’t need to go out and buy new furniture and accessories. Chances are, you have plenty to choose from already; in fact, that’s usually the problem. Editing out items – lots of them – may just leave you with the perfect amount of furnishings for a simply staged home (space is your friend, after all). If your furniture is already in another house or taking a cross-country trek, I highly recommend making the small (but mighty) investment in a home stager to give your for-sale home a new look that will charm potential buyers. And, I have good news for you, when Im hired for the job of getting your home sold, you also have your very own Home Stager. I love home design and I am great at it, I know a home needs to attract attention.
5. Letting Your Ego Get In The Way When Negotiating – Too many sellers take negotiating personally and lose out on creating a win-win deal. Remember, this is a business transaction – perhaps the biggest one of your life. Take your ego out of the equation and put your head back into it. Have you let your beautiful home sit on the market, with no buyers attention because you won’t budge on negotiating a lower price? I can guarantee you, that is one reason your home has not sold yet.
Your Home Deserves To Be Sold!
Contact Me Today To Schedule A Listing Appointment!